{"id":8527,"date":"2024-03-26T01:05:47","date_gmt":"2024-03-26T05:05:47","guid":{"rendered":"https:\/\/www.opencare.com\/blog\/?p=8527"},"modified":"2024-03-27T14:19:25","modified_gmt":"2024-03-27T18:19:25","slug":"is-your-website-preventing-you-from-acquiring-new-patients","status":"publish","type":"post","link":"https:\/\/www.opencare.com\/blog\/is-your-website-preventing-you-from-acquiring-new-patients\/","title":{"rendered":"Is Your Website Preventing You from Acquiring New Patients?"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-preserver-spaces=\"true\">Digital marketing has become <\/span><em><span data-preserver-spaces=\"true\">the <\/span><\/em><span data-preserver-spaces=\"true\">most important way for patients to find new dental practices, which means having a high-quality website is no longer an \u201coptional extra\u201d. However, as more dentists get websites, a new problem arises: how to stand out and successfully use your website to acquire new patients.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The reality is many dental practices are actively <\/span><em><span data-preserver-spaces=\"true\">losing <\/span><\/em><span data-preserver-spaces=\"true\">new patients because their website is not properly optimized for patient acquisition. And in this article, we explore\u2026<\/span><\/p>\n<h2><b>3 Important Aspects of Digital Marketing Most Dentists Miss<\/b><\/h2>\n<h3><b>1. Visibility<\/b><\/h3>\n<p><em><b>Why it matters<\/b><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">The whole point of having a digital presence is to ensure more patients discover your practice. In fact, a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.prnewswire.com\/news-releases\/new-survey-reveals-americans-choose-dentists-based-on-online-reviews-proximity-and-rank-in-the-search-results-300907676.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">recent survey <\/span><\/a><span data-preserver-spaces=\"true\">found that 18.4% of patients are most likely to pick the dental practice which ranks highest on search engines.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But simply <\/span><em><span data-preserver-spaces=\"true\">having a website <\/span><\/em><span data-preserver-spaces=\"true\">is not enough to make this happen: most patients will still never stumble upon your website if the site isn\u2019t optimized to appear high in search results, especially as the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.ada.org\/-\/media\/project\/ada-organization\/ada\/ada-org\/files\/resources\/research\/hpi\/hpibrief_0521_1.pdf\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">number of dental practices grows<\/span><\/a><span data-preserver-spaces=\"true\"> and competition online increases.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even if a patient has heard about your practice from a friend or social media, they will still likely visit your website before booking an appointment. For many patients, this is a form of due diligence. And if your website is not easily searchable or doesn\u2019t include key information such as insurance details and a list of your services, they will take it as a negative signal \u2013 and most likely go with a different dentist.<\/span><\/p>\n<p><em><b>What you can do<\/b><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Dentists need to understand that there are multiple ways for patients to find your practice. Generating more search engine traffic comes from <\/span><b><span data-preserver-spaces=\"true\">Search Engine Optimization<\/span><\/b><span data-preserver-spaces=\"true\">(SEO), where dentists improve the volume and quantity of content on your website which is essential to help your site rank. But you also need to think about the various other avenues through which patients might discover your practice.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A strong presence on social media platforms like Facebook, Instagram and TikTok can provide a huge boost to your overall visibility and brand recognition, as can being featured on dental discovery platforms like Opencare and Zocdoc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cover these bases and your practice will be far more visible than most competitors.<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"8582\" class=\"elementor elementor-8582\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ebd571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ebd571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56d7bbb4\" data-id=\"56d7bbb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3bfee elementor-widget elementor-widget-heading\" data-id=\"bc3bfee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grow your dental practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32755753 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"32755753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare is the only risk-free patient acquisition solution for dentists.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32c2743f\" data-id=\"32c2743f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e69b27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50e69b27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/patient-acquisition\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<h3><b>2. Easy Booking<\/b><\/h3>\n<p><b><em><span data-preserver-spaces=\"true\">Why it matters<\/span><\/em><\/b><\/p>\n<p><span data-preserver-spaces=\"true\">Consumers expect online transactions to be easy, and 18% say they abandon a purchase <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">because the checkout process is too complicated<\/span><\/a><span data-preserver-spaces=\"true\">. This applies to dental patients too: most will simply go elsewhere if it is not quick and easy to book an appointment online.<\/span><\/p>\n<p><em><b>What you can do<\/b><\/em><\/p>\n<p><b><span data-preserver-spaces=\"true\">First<\/span><\/b><span data-preserver-spaces=\"true\">, it should be extremely clear how to book an appointment through your website. There are a few ways to achieve this:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Make your phone number visible on every page<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use scheduling tools like LocalMed to make it easy to book online<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Include a link to your Opencare page<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><span data-preserver-spaces=\"true\">Second<\/span><\/b><span data-preserver-spaces=\"true\">, you should ensure there is plenty of quality information about your practice and what patients can expect throughout your website. Most patients will not make a booking online if they are unsure about the quality, cost or people involved.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your website should therefore list:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Your services and pricing<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The length of appointment<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">When you have available appointments.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Which insurance you accept<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Profiles of your staff<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">High-quality images and case studies can also help boost confidence and entice patients to book an appointment, as can\u2026<\/span><\/p>\n<h3><b>3. Social proof<\/b><\/h3>\n<p><b><em><span data-preserver-spaces=\"true\">Why it matters<\/span><\/em><\/b><\/p>\n<p><span data-preserver-spaces=\"true\">With a large number of practices to choose from, patients need a way to determine which dentist will provide the best value &#8211; and which they can trust. One study found that 43.3% of patients <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.prnewswire.com\/news-releases\/new-survey-reveals-americans-choose-dentists-based-on-online-reviews-proximity-and-rank-in-the-search-results-300907676.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">choose the dentist with the best online reviews<\/span><\/a><span data-preserver-spaces=\"true\">, making reviews the single most important factor in selecting a practice.<\/span><\/p>\n<p><b><em><span data-preserver-spaces=\"true\">What you can do<\/span><\/em><\/b><\/p>\n<p><span data-preserver-spaces=\"true\">Your practice needs to encourage as many patients as possible to write reviews and rate your service online. The best way to do this is by making it easy to post a review and prompting patients to do so immediately after their appointment. These reviews should then be showcased across your entire digital presence, from your website to your profile on Opencare and Zocdoc.<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"8582\" class=\"elementor elementor-8582\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ebd571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ebd571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56d7bbb4\" data-id=\"56d7bbb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3bfee elementor-widget elementor-widget-heading\" data-id=\"bc3bfee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grow your dental practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32755753 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"32755753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare is the only risk-free patient acquisition solution for dentists.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32c2743f\" data-id=\"32c2743f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e69b27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50e69b27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/patient-acquisition\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<h2><b>Enhance Your Digital Presence with Opencare<\/b><\/h2>\n<p><span data-preserver-spaces=\"true\">Having a quality website is essential, but a patient acquisition platform helps you connect with more patients and cover all bases in your digital marketing. Our extensive investment in SEO and social media marketing has helped us become <\/span><em><span data-preserver-spaces=\"true\">the <\/span><\/em><span data-preserver-spaces=\"true\">trusted source for quality dental practices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We help dentists:<\/span><\/p>\n<ul>\n<li><b><span data-preserver-spaces=\"true\">Increase visibility <\/span><\/b><span data-preserver-spaces=\"true\">via our popular marketplace. Opencare ranks highly on nearly all \u201cdentist near me\u201d searches and has a strong presence on social media, meaning your practice will be seen by far more people.<\/span><\/li>\n<li><b><span data-preserver-spaces=\"true\">Make booking simple <\/span><\/b><span data-preserver-spaces=\"true\">with our intuitive user interface. Patients can find your practice, learn about your services, see your reviews and book an appointment with just a few clicks.<\/span><\/li>\n<li><b><span data-preserver-spaces=\"true\">Generate more social proof<\/span><\/b><span data-preserver-spaces=\"true\">. Our system enables you to automatically request reviews after every appointment, increasing the total volume of reviews you get and helping you stand out online.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">As a result, we produce up to 40 new patients each month for many leading practices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Want to learn more about our zero-risk approach to digital marketing for dentists?<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"8582\" class=\"elementor elementor-8582\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ebd571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ebd571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56d7bbb4\" data-id=\"56d7bbb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3bfee elementor-widget elementor-widget-heading\" data-id=\"bc3bfee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grow your dental practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32755753 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"32755753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare is the only risk-free patient acquisition solution for dentists.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32c2743f\" data-id=\"32c2743f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e69b27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50e69b27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/patient-acquisition\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Explore 3 key ways most dentists\u2019 websites lead to fewer bookings and ensure your digital presence produces more patients. <\/p>\n","protected":false},"author":990016,"featured_media":8728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[128],"tags":[134],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Website Preventing You from Acquiring New Patients?<\/title>\n<meta name=\"description\" content=\"Explore 3 key ways most dentists\u2019 websites lead to fewer bookings and ensure your digital presence produces more patients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opencare.com\/blog\/is-your-website-preventing-you-from-acquiring-new-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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