{"id":8527,"date":"2024-03-26T01:05:47","date_gmt":"2024-03-26T05:05:47","guid":{"rendered":"https:\/\/www.opencare.com\/blog\/?p=8527"},"modified":"2024-03-27T14:19:25","modified_gmt":"2024-03-27T18:19:25","slug":"is-your-website-preventing-you-from-acquiring-new-patients","status":"publish","type":"post","link":"https:\/\/www.opencare.com\/blog\/is-your-website-preventing-you-from-acquiring-new-patients\/","title":{"rendered":"Is Your Website Preventing You from Acquiring New Patients?"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Digital marketing has become <\/span>the <\/span><\/em>most important way for patients to find new dental practices, which means having a high-quality website is no longer an \u201coptional extra\u201d. However, as more dentists get websites, a new problem arises: how to stand out and successfully use your website to acquire new patients.<\/span><\/p>\n

The reality is many dental practices are actively <\/span>losing <\/span><\/em>new patients because their website is not properly optimized for patient acquisition. And in this article, we explore\u2026<\/span><\/p>\n

3 Important Aspects of Digital Marketing Most Dentists Miss<\/b><\/h2>\n

1. Visibility<\/b><\/h3>\n

Why it matters<\/b><\/em><\/p>\n

The whole point of having a digital presence is to ensure more patients discover your practice. In fact, a <\/span>recent survey <\/span><\/a>found that 18.4% of patients are most likely to pick the dental practice which ranks highest on search engines.<\/span><\/p>\n

But simply <\/span>having a website <\/span><\/em>is not enough to make this happen: most patients will still never stumble upon your website if the site isn\u2019t optimized to appear high in search results, especially as the <\/span>number of dental practices grows<\/span><\/a> and competition online increases.<\/span><\/p>\n

Even if a patient has heard about your practice from a friend or social media, they will still likely visit your website before booking an appointment. For many patients, this is a form of due diligence. And if your website is not easily searchable or doesn\u2019t include key information such as insurance details and a list of your services, they will take it as a negative signal \u2013 and most likely go with a different dentist.<\/span><\/p>\n

What you can do<\/b><\/em><\/p>\n

Dentists need to understand that there are multiple ways for patients to find your practice. Generating more search engine traffic comes from <\/span>Search Engine Optimization<\/span><\/b>(SEO), where dentists improve the volume and quantity of content on your website which is essential to help your site rank. But you also need to think about the various other avenues through which patients might discover your practice.<\/span><\/p>\n

A strong presence on social media platforms like Facebook, Instagram and TikTok can provide a huge boost to your overall visibility and brand recognition, as can being featured on dental discovery platforms like Opencare and Zocdoc.<\/span><\/p>\n

Cover these bases and your practice will be far more visible than most competitors.<\/span><\/p>\n\t\t

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Grow your dental practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opencare is the only risk-free patient acquisition solution for dentists.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLearn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n

2. Easy Booking<\/b><\/h3>\n

Why it matters<\/span><\/em><\/b><\/p>\n

Consumers expect online transactions to be easy, and 18% say they abandon a purchase <\/span>because the checkout process is too complicated<\/span><\/a>. This applies to dental patients too: most will simply go elsewhere if it is not quick and easy to book an appointment online.<\/span><\/p>\n

What you can do<\/b><\/em><\/p>\n

First<\/span><\/b>, it should be extremely clear how to book an appointment through your website. There are a few ways to achieve this:<\/span><\/p>\n