{"id":4689,"date":"2021-04-14T15:11:42","date_gmt":"2021-04-14T19:11:42","guid":{"rendered":"https:\/\/www.opencare.com\/blog\/?p=4689"},"modified":"2023-12-05T16:52:59","modified_gmt":"2023-12-05T21:52:59","slug":"4689-revision-v1","status":"publish","type":"post","link":"https:\/\/www.opencare.com\/blog\/dental-marketing-strategies-strategic-ways-to-attract-new-patients\/","title":{"rendered":"Dental marketing strategies: Strategic ways to attract new patients"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-size: 1rem; letter-spacing: 0px;\">No matter how tight of a ship you run at your dental office, attracting new patients will always be something on your radar. Whether you&#8217;re a veteran office or a brand new practice, it&#8217;s key to keep a consistent patient flow and build your patient base to grow your business. Let\u2019s discuss how you can attract new patients to your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of 2016, <\/span><a href=\"https:\/\/www.ada.org\/en\/publications\/ada-news\/2018-archive\/march\/survey-more-americans-want-to-visit-the-dentist\"><span style=\"font-weight: 400;\">62%<\/span><\/a><span style=\"font-weight: 400;\"> of Americans in an Adult\u2019s Oral Health and Well-Being survey reported visiting their dentist at least once annually. That number went down to 58% in 2017. Relatedly, a whopping <\/span><a href=\"https:\/\/www.ada.org\/en\/publications\/ada-news\/2018-archive\/march\/survey-more-americans-want-to-visit-the-dentist\"><span style=\"font-weight: 400;\">85%<\/span><\/a><span style=\"font-weight: 400;\"> of Americans recognize and believe that oral health is important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, why aren&#8217;t they getting the care they want and need?\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3587\" class=\"elementor elementor-3587\" data-elementor-settings=\"[]\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ebd571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ebd571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56d7bbb4\" data-id=\"56d7bbb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3bfee elementor-widget elementor-widget-heading\" data-id=\"bc3bfee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grow your dental practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32755753 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"32755753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare is the only risk-free patient acquisition solution for dentists.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32c2743f\" data-id=\"32c2743f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e69b27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50e69b27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/patient-acquisition\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Most people say it&#8217;s one (or more) of the following reasons:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The costs that are likely to get incurred.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulty in finding a convenient place and appointment time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A fear of dentists.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Perhaps, as a dentist, you should focus on the 85% who recognize the need for better oral care and give them reasons to come in for a dental appointment rather than excuses to avoid them. After all, the numbers don&#8217;t lie. So capitalize on the positives and create a thriving dental practice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s estimated the global dental market will be <\/span><a href=\"https:\/\/www.statista.com\/statistics\/731751\/global-dental-market-size\/\"><span style=\"font-weight: 400;\">$37 billion<\/span><\/a><span style=\"font-weight: 400;\"> this calendar year.\u00a0<\/span><\/p>\n<h2><b>Here&#8217;s how to do grow your patient base:\u00a0<\/b><b><\/b><\/h2>\n<ul>\n<li><b>Start with a solid plan\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What exactly is your marketing strategy? Flyers, billboards, and mailers? Maybe you should just take a breather and come up with a targeted plan. Do you know what&#8217;s a key indicator of marketing success these days? Digital marketing and advertising. See <a href=\"https:\/\/www.opencare.com\/blog\/101-dental-marketing-tips-for-2021\/\">our guide her<\/a>e to help start your strategic marketing plan.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Build a website\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A good website that converts leads to client, provides practice information, helps patients understand services, and can really drive bookings in your calendar.<\/span><span style=\"font-weight: 400;\">\u00a0People looking and surfing quickly through your site before leaving doesn&#8217;t bode well for business. Get their attention and keep it.\u00a0<\/span><\/p>\n<p><b>A few tips to achieve this:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a meta description to get their attention on the Google search results page. This is known as <a href=\"https:\/\/www.opencare.com\/blog\/seo-for-dentists\/\">Search Engine Optimization.<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your home page and other main pages with commonly searched terms and phrases.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure the website is mobile-friendly with an easy-to-use, intuitive interface.\u00a0<\/span><\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li><b>Maximize SEO\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How do you intend to increase patient volume in a dental office if people can&#8217;t find you? The odds increase significantly with a few simple strategies. SEO is an excellent tool to increase your visibility on the search engine results page, but only when you do it right.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, Google SEO seems like a bit of a slippery slope to navigate for most people. Lucky for you, we&#8217;ve got the lowdown on how to use it best.\u00a0 We break it down below, but see our full comprehensive <a href=\"https:\/\/www.opencare.com\/blog\/seo-for-dentists\/\">guide to SEO for dentists here<\/a><\/span><\/p>\n<p><b>Here&#8217;s what you need to know for SEO:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid keyword stuffing. There\u2019s a limit to how many times a potential client can read the word \u201cdentist\u201d on your post before they are sick of it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid unnatural links or over-optimized anchors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use more long-tail keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structure your content properly.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a blog with quality articles (search engine optimized articles) that are engaging and educating.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local SEO goes a long way in helping to reach people in your area.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Social media marketing\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You didn&#8217;t think social media marketing was just for businesses with products that influencers can sell, did you? Previously, dentists would rely on reputation, credentials, and references to build up their clientele. Times have changed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is invaluable for more than just marketing. Remember the stereotypes people have about dentists being scary? Social media is your best bet to change their minds and let them see just how wrong these impressions are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, social media can help a dentist to attract new clients, foster better relationships, and showcase their talents. It provides a great space to build up a brand.<\/span><\/p>\n<p><a href=\"https:\/\/www.opencare.com\/blog\/social-media-for-dentists-where-to-start\/\">See our full guide for social media marketing for dentists here.<\/a><\/p>\n<p><b>Pro tips:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start a YouTube channel where you go beyond typical dental stuff. An office tour, a day in the life of a dentist at work, dental tips, and more are sure to keep people tuned in and likely to reach out.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a social media content calendar to organize your posting schedule and content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider outsourcing your social media marketing to a social media marketer\/agency.\u00a0<\/span><\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Pay-Per-Click (PPC)<\/b><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4045\" class=\"elementor elementor-4045\" data-elementor-settings=\"[]\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edc4587 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edc4587\" data-element_type=\"section\" id=\"post_act-on_form\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-172574a\" data-id=\"172574a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f566a1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1f566a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sign up for our newsletter.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91c176 elementor-widget elementor-widget-heading\" data-id=\"e91c176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Just let us know a bit about yourself.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f64fc8\" data-id=\"8f64fc8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ca1a0 elementor-widget elementor-widget-text-editor\" data-id=\"62ca1a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<script type=\"text\/javascript\" id=\"aoform-script-b3ab82f6-afcc-4508-9dbc-94a9511a0130:d-0001\">!function(o,t,e,a){o._aoForms=o._aoForms||[],o._aoForms.push(a);var n=function(){var o=t.createElement(e);o.src=(\"https:\"==t.location.protocol?\"https:\/\/\":\"http:\/\/\")+\"join.opencare.com\/acton\/content\/form_embed.js\",o.async=!0;for(var 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<script type=\"text\/javascript\" id=\"aoform-script-b3ab82f6-afcc-4508-9dbc-94a9511a0130:d-0001\">!function(o,t,e,a){o._aoForms=o._aoForms||[],o._aoForms.push(a);var n=function(){var o=t.createElement(e);o.src=(\"https:\"==t.location.protocol?\"https:\/\/\":\"http:\/\/\")+\"join.opencare.com\/acton\/content\/form_embed.js\",o.async=!0;for(var a=t.getElementsByTagName(e)[0],n=a.parentNode,c=document.getElementsByTagName(\"script\"),r=!1,s=0;s<c.length;s++){if(c[s].getAttribute(\"src\")==o.getAttribute(\"src\"))r=!0;}r?typeof(_aoFormLoader)!=\"undefined\"?_aoFormLoader.load({id:\"b3ab82f6-afcc-4508-9dbc-94a9511a0130:d-0001\",accountId:\"43626\",domain:\"join.opencare.com\",isTemp:false,noStyle:false,prefill:false}):\"\":n.insertBefore(o,a)};window.attachEvent?window.attachEvent(\"onload\",n):window.addEventListener(\"load\",n,!1),n()}(window,document,\"script\",{id:\"b3ab82f6-afcc-4508-9dbc-94a9511a0130\",accountId:\"43626\",domain:\"join.opencare.com\",isTemp:false,noStyle:false,prefill:false});<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Another popular digital marketing tool, PPC is an online advertising strategy where you pay each time a person clicks on an ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Activating PPC on your dental website means you get to pay for an ad listing in the search results of certain words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great platform for this is Google AdWords. With this, the <\/span><i><span style=\"font-weight: 400;\">search network<\/span><\/i><span style=\"font-weight: 400;\"> is available to you. This lets you run ads that are seen on other websites, potentially helping you bring in new patients regularly.\u00a0<\/span><\/p>\n<p><b>Start here:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your ads are high quality.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scope out the competition and use the information to improve your business, perhaps by adding more features and incentives.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set a maximum cost-per-click (CPC) and a maximum daily budget to maximize this strategy.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember, PPC is not SEO. Unlike SEO that drives organic traffic, PPC is paid advertising for your dental website. Note the distinction.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Reviews\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your credentials as a dentist are great for making people feel comfortable around you. But there&#8217;s only so much these can do in the grand scheme of things. Do you know what makes people feel confident and sure of a product\/service? Other people!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your dental service is a product. For most people, a positive experience from a trusted person or even a random person on the internet can be the difference between them accepting you as their dentist or going somewhere else.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Most reviews are collated by an independent platform to make it more genuine, but you can also provide a comment section for people to leave their reviews. Whatever you do, avoid using fake reviews. This could cost you your professional integrity.<\/span><\/p>\n<p><a href=\"https:\/\/www.opencare.com\/blog\/positive-dental-reviews-drive-revenue-heres-how-to-put-them-to-work\/\">See our full guide to nailing down your dental patient reviews here.<\/a><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Testimonials\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unlike reviews which are gathered by third-party sites, testimonials are often requested by the business owner. These recommendations are also often written by happy customers detailing their experience before and after receiving your service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testimonials serve to affirm the value of your work. To ask for this, you have several options including asking via email, postal mail, or even as a survey. And, we realize that it might feel a bit weird to ask a patient for a testimonial, but you should give it a try.\u00a0<\/span><\/p>\n<p><b>Here&#8217;s how you can gather testimonials:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be nice and straightforward with the request. You might even offer incentives like discounts in exchange for completing a testimonial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy to complete the feedback with an e-mail campaign or an incentive to\u00a0 leave a review on Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell them their input is needed and will be highly appreciated.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your work is good, it should speak for itself.\u00a0<\/span><\/p>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> for both reviews and testimonials, you don&#8217;t have to deal with getting or arranging them. You can employ the use of software that gathers customer or a platform that gathers customer reviews or testimonials. These neutral sites do this professionally and post on your page.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.opencare.com\/blog\/positive-dental-reviews-drive-revenue-heres-how-to-put-them-to-work\/\">See our full guide to nailing down your dental patient reviews here.<\/a><br \/>\n<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>SMS marketing\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Text messages are one of the cheapest digital marketing tools today, one you should definitely consider adding to your dental practice digital marketing toolkit. Engaging with patients is key in running a successful practice.\u00a0<\/span><\/p>\n<p><b>Here&#8217;s how you might engage with patients and get them to come back through SMS:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Send reminders. Remind them of their dental appointment as a form of \u2018Patient Reminders.\u2019 You can link your reminder to a text and send it as an SMS to a patient. Remember, with an SMS strategy, you can be certain your text is received, unlike emails that sometimes get lost in a spam folder.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Pro tip<\/b><span style=\"font-weight: 400;\">: make it a two-way channel so they can respond with questions or inquiries.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Use direct mail marketing\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Direct mail marketing\u2026good old postcards sent out in the mail. Because, contrary to popular opinion, direct mail marketing is still very much alive. It even has a <\/span><a href=\"https:\/\/neilpatel.com\/blog\/direct-mail-effectiveness\/\"><span style=\"font-weight: 400;\">29%<\/span><\/a><span style=\"font-weight: 400;\"> median ROI in marketing strategies, coming in a close third after email and social media marketing.\u00a0<\/span><\/p>\n<p><b>Here are two great tips to get you started:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your postcard design is informative but simple.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a targeted marketing strategy to ensure you send it to the right people &#8211; potential clients who live close to your location. People want to <\/span><a href=\"https:\/\/www.opencare.com\/\"><span style=\"font-weight: 400;\">find a dentist<\/span><\/a><span style=\"font-weight: 400;\"> with a clinic close and easily accessible. Give them that.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Get some professional help\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From diagnosing and treating oral infections to taking care of cavities and lots more, dentists are excellent at all things oral health.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, advertising, marketing, and bringing in clients? Perhaps not so much<\/span><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3587\" class=\"elementor elementor-3587\" data-elementor-settings=\"[]\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ebd571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ebd571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56d7bbb4\" data-id=\"56d7bbb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3bfee elementor-widget elementor-widget-heading\" data-id=\"bc3bfee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grow your dental practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32755753 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"32755753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare is the only risk-free patient acquisition solution for dentists.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32c2743f\" data-id=\"32c2743f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e69b27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50e69b27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/patient-acquisition\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Help is available in the form of Opencare, the platform dedicated to changing the way patients and their healthcare providers interact. We help potential patients get in touch with the right healthcare provider, their forever dentist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From growing your patient base to managing <\/span><a href=\"https:\/\/www.opencare.com\/blog\/how-to-make-a-dentist-appointment\/\"><span style=\"font-weight: 400;\">dentist\u2019s appointment<\/span><\/a><span style=\"font-weight: 400;\">s with them, we are here to handle these<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>Dental practice management tips to help you grow your dental practice<\/b><b><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Automate the process<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s often a challenge to keep track of all that happens in your clinic. Automate basic marketing tasks so you have one less thing to worry about. This will also provide you and your staff with ample time for primary duties.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Use customer relationship management (CRM) software\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customer Relationship Management software is invaluable in growing your business. You can use it to manage all interactions with your patients. With this tool, you can integrate all patient data in one location making it easily accessible to you at all times.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Show some credibility\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Beyond the white coats and confident smile, people want to feel they\u2019re in competent hands. Exude confidence.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n\n<p><b>A few tips to achieve this:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website should be built by a professional web designer and developer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All the necessary information about you should be readily available.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show off! An award here, a professional affiliation there, and of course, a photo with that very white coat and you&#8217;re on your way to a waiting room full of patients.\u00a0<\/span><\/li>\n<li aria-level=\"1\">Partner with a trusted platform like <a href=\"http:\/\/www.opencare.com\/for-dentists\">Opencare.<\/a> We only work with top-rated dentists in each location and we vet dentists on the platform to ensure that patients are getting the top care they need.<\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3587\" class=\"elementor elementor-3587\" data-elementor-settings=\"[]\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ebd571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ebd571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56d7bbb4\" data-id=\"56d7bbb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3bfee elementor-widget elementor-widget-heading\" data-id=\"bc3bfee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grow your dental practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32755753 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"32755753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare is the only risk-free patient acquisition solution for dentists.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32c2743f\" data-id=\"32c2743f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e69b27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50e69b27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/patient-acquisition\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<ul>\n<li aria-level=\"1\"><b>Track your performance\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can do this with one of the many performance tracking tools out there. You might not see the need for this until you do it. You&#8217;ll be shocked to find out which strategies are bringing in most patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go ahead and figure out a way to make improvements as needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the dental industry has a ton of great potential. As a dentist, you are definitely in the right profession. But there&#8217;s only so much you can do without patients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talk about power-packed, top-notch marketing for your business! Good luck. And cheers to lots of happy patients.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter how tight of a ship you run at your dental office, attracting new patients will always be something on your radar. Whether you&#8217;re a veteran office or a brand new practice, it&#8217;s key to keep a consistent patient flow and build your patient base to grow your business. Let\u2019s discuss how you can [&hellip;]<\/p>\n","protected":false},"author":990014,"featured_media":3496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[128],"tags":[134,136],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Dental Marketing for New Patients<\/title>\n<meta name=\"description\" content=\"Explore dental marketing strategies and grow your patient base. Unlock proven tactics to attract &amp; retain patients. 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