{"id":4499,"date":"2021-03-17T11:37:32","date_gmt":"2021-03-17T15:37:32","guid":{"rendered":"https:\/\/www.opencare.com\/blog\/?p=4499"},"modified":"2023-12-05T17:03:21","modified_gmt":"2023-12-05T22:03:21","slug":"4499-revision-v1","status":"publish","type":"post","link":"https:\/\/www.opencare.com\/blog\/social-media-for-dentists-where-to-start\/","title":{"rendered":"Intro guide to social media for dentists: Where to start"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Today, offline and word-of-mouth marketing aren\u2019t enough to grow your client base. Marketing practices have changed and social media has been a major driving force behind that. <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6045786\/\"><span style=\"font-weight: 400;\">36% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> have searched for a dentist through social media. 44% of them were happy to establish contact with dentists through social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentists, like all professions, need to keep up with the latest trends. And we at Opencare understand how challenging it can be to adapt to endless changes. If your business is to survive, you need to stay on top of the rest in the competitive market.\u00a0<\/span><\/p>\n<h2><b>How can I <a href=\"https:\/\/www.opencare.com\/blog\/6-reasons-your-practice-isnt-attracting-more-new-patients\/\">attract more dental patients<\/a>?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s a great question, but basically put, to get more dental clients, you need to ensure you have a strong web presence. Sites like Yelp, Opencare, and Google My Business can help increase your flow of patients, simply by creating a profile for your business. This profile tells online users about your working hours, the and the services you offer, and includes a direct link to your website.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2961\" class=\"elementor elementor-2961\" data-elementor-settings=\"[]\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632a5ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"632a5ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8b2de23\" data-id=\"8b2de23\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28682b8 elementor-widget elementor-widget-heading\" data-id=\"28682b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Worry-free insurance verification<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6cf11 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"2f6cf11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare takes the guesswork and effort out of insurance verification.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8234090\" data-id=\"8234090\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b2a99 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67b2a99\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/revenue-cycle-management\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">It\u2019s best to add SEO-optimized content and commit to paid advertising.\u00a0<\/span><\/p>\n<h2><b>Why is social media marketing so important for dentists?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is a key marketing strategy. It creates constant interaction, builds trust, and helps dental practices remain relevant among their clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22665737\/\"><span style=\"font-weight: 400;\">National Institutes of Health<\/span><\/a><span style=\"font-weight: 400;\"> prepared a digital survey for over 22,000 US dentists, with the goal of studying the impact of social media on the dental industry. Results showed 52% of dental practices used social media for marketing \u2014 mainly Facebook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 91% used social media for advertising. Also, younger dentists (under the age of 45) relied on social media more frequently than older dentists.<\/span><\/p>\n<h2><b>What are the ideal social media platforms for dentists?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Facebook<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This platform has <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\"><span style=\"font-weight: 400;\">2.41 billion active<\/span><\/a><span style=\"font-weight: 400;\"> users each month, making it the third-most used site in the world. 71% of American users are adults, and 74% log in every day. This can be valuable for a dental practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is particularly effective for creating constant communication, sharing newsletters, updates, education, or awareness content. Many offices rely on dental Facebook posts to get closer to their clients. Dentists share the articles they write online and get steadier traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, regular articles are not the only thing that matters. Facebook is an ideal option for befriending customers. Many clinics share photos of the staff, which helps create a strong bond with all clients. You can also use this option as a turning point for a start-up business.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Instagram<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">Over 1 billion<\/span><\/a><span style=\"font-weight: 400;\"> users log in to Instagram every month. That\u2019s why over 75.3% of American companies use this platform in 2020 to advertise their services. It connects clients locally and shares information globally. And clients want to look at photos of previous clients\u2019 results, the office, and even the staff. Visually appealing and varied images can help define your brand.\u00a0<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">But, to achieve these results, you must post original (unedited) content of your services. Customers want to know what they\u2019re paying for. It helps them trust you. And adding hashtags can help ensure more people will read your stories and visit your page.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Twitter<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.oberlo.com\/blog\/twitter-statistics\"><span style=\"font-weight: 400;\">63% of<\/span><\/a><span style=\"font-weight: 400;\"> the users on Twitter are 35 to 65 years old. Many oral issues tend to affect older patients, so this is the core of your client base as a dental office. If you want to expand your engagement and reach, this is the platform to go for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millions of people use Twitter each day. Therefore sharing facts will build authority and credibility with clients. As long as you opt for a content that resonates with all ages, you can get yourself noticed.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>YouTube<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video content is another effective promotion strategy. Video content is often welcome among the younger generation; it helps them feel at ease when they choose a dental service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos also give personality. The content resonates with viewers and makes the clinic appear approachable. Even though it requires more time and effort, it will be a turning point when advertising your office. The more content you create, the easier it will be to climb up the marketing ladder.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>LinkedIn<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>LinkedIn is a professional social networking platform that is hyper-focussed on work, employees, and professionals. LinkedIn is a great way to reach a niche market and advertise your business professionally. Linkedin is also great to target people with benefits or insurance given to them by their employer.<\/p>\n<p>You can lean into seasonality about using up dental benefits while they&#8217;re still active, understanding your dental benefits with new employers, and help professionals understand what they&#8217;re covered for.<\/p>\n<h3><b>How about social post ideas?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To get traffic, you have to be creative. It\u2019s about appealing to a wider audience with quality content and useful information. For example, make infographics about interesting dental facts. Clear out any misconceptions or common mistakes people might be facing when they think of going to the dentist.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post \u201cbefore and after\u201d photos of patients who have visited your practice. This will provide the audience with visual proof of your expertise. Plus, if you implement memorable captions and relevant hashtags, you get to boost the search even more.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2961\" class=\"elementor elementor-2961\" data-elementor-settings=\"[]\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632a5ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"632a5ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8b2de23\" data-id=\"8b2de23\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28682b8 elementor-widget elementor-widget-heading\" data-id=\"28682b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Worry-free insurance verification<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6cf11 cta_text elementor-widget elementor-widget-text-editor\" data-id=\"2f6cf11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Opencare takes the guesswork and effort out of insurance verification.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8234090\" data-id=\"8234090\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b2a99 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67b2a99\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.opencare.com\/for-dentists\/revenue-cycle-management\/?utm_source=organic&#038;utm_medium=blog&#038;utm_campaign=lead&#038;utm_term=all_++++_practice+++++&#038;utm_content=valuablecontent__opencare_blog__octg\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Also, add surveys and quizzes. Or better yet, host a Q&amp;A session. When you go live, you can enhance the organic reach and get more patients. Dentists also post videos when they want to communicate directly with patients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of them use this opportunity to provide clients with a virtual tour. They introduce their clinic, employees, and the technology they use. This will become a practical strategy for any campaign in the future.\u00a0<\/span><\/p>\n\n<h2><b>Here\u2019s a social media calendar template!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Plan your marketing efforts strategically and well in advance. This will make the advertising a breeze. But, instead of spending all your energy day by day, you can create a calendar that will organize all the little details. It gives consistency, organization, and coordination.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make a calendar, start with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligning your advertising goals and objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying the target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining the competition and brand position<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing a foundation for every advertising effort<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing a clear path for growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensuring an efficient way of using all the resources available<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a metric that will help you track progress\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Think about the followers, traffic, sales, and content you want to create. See if it created any leads by the end of the month and update the strategy from there. Take a look at the template example below.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"6\"><b>Social Media Calendar Template<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Platform<\/b><\/td>\n<td><b>Monday<\/b><\/td>\n<td><b>Tuesday<\/b><\/td>\n<td><b>Wednesday<\/b><\/td>\n<td><b>Thursday<\/b><\/td>\n<td><b>Friday<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Facebook<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Link new content to your blog to boost traffic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Share bonuses, special offers, or promotions to get attention<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Post a quiz to improve engagement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Add a meme or any humorous content<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Post a reminder on the benefits of being on your mailing list<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Twitter<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Retweet content<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Upload an image and link it to your blog\u00a0<\/span><\/td>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">Create visually pleasing promotional content<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>YouTube<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Upload short video people will find useful<\/span><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">Update your site with more content and link it to your blog or website<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Each spreadsheet you create should be as detailed as possible. You can use dates, descriptions, URLs, or anything else you might need to explain your column. Weekly or monthly themes can be even more helpful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is essentially about being active and engaging with your followers, The more active you are, the more attention you\u2019ll get. With efficient planning, you can make the whole process go a lot smoother.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social networks are a valuable option for promoting dental practice. Since people are embracing these networks as part of their daily lives, you can use them to improve your business. This will create a noticeable advantage and help you outshine the competition. It\u2019s no wonder why so many dental offices use social media as a marketing tactic.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, offline and word-of-mouth marketing aren\u2019t enough to grow your client base. Marketing practices have changed and social media has been a major driving force behind that. 36% of Americans have searched for a dentist through social media. 44% of them were happy to establish contact with dentists through social media. Dentists, like all professions, [&hellip;]<\/p>\n","protected":false},"author":990014,"featured_media":4501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[128],"tags":[134,136],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media for Dentists: Essential Starting Guide<\/title>\n<meta name=\"description\" content=\"Dive into social media for dentists with our essential guide. Elevate your online presence and patient engagement. Start now!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media for Dentists: Essential Starting Guide\" \/>\n<meta property=\"og:description\" content=\"Dive into social media for dentists with our essential guide. Elevate your online presence and patient engagement. 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