Your teeth’s enamel, the thin outer covering, is your first line of defence against tooth erosion. This translucent barrier helps protect from daily chewing, crunching, grinding, as well as changes in temperature or acidic chemicals. 

Protecting those pearly whites is hard work so your enamel is prone to wear and tear. We refer to this damage as enamel erosion or tooth erosion (not to be confused with tooth decay). It affects the aesthetic appearance of your teeth, but more importantly, can cause significant dental complications. To avoid these complications, it’s essential to know the symptoms, causes, treatments, and prevention methods for tooth erosion.

Tooth Erosion Symptoms

The signs of tooth erosion vary depending on the stage. A dentist will likely notice the first signs of erosion. Typically the back surfaces of your front teeth are the first to be affected. Your dentist may observe a light yellow patch on a tooth where enamel has dissolved and exposed the dentine underneath.

Symptoms you may notice include (but aren’t limited to):

• Sensitivity to temperatures or sweets
• Yellowish discoloration
• Cracked or chipped teeth
• “Cupping” (indentations on your teeth’s surface)
• Grooves on your teeth’s surface
• Teeth appearing more rounded, especially your canines and incisors.
• Shiny or see-through spots on teeth

Causes of Tooth Erosion

While tooth erosion may be slightly hereditary, and baby’s teeth can be affected by a mother’s nutritional habits, most cases of tooth erosion are a result of lifestyle choices. You get tooth erosion when acid wears away the enamel on your teeth. Your mouth can become overly acidic for a variety of reasons.

Stomach acids

People with acid reflux, intense morning sickness, and gastrointestinal problems have more acidic mouths. Any time you vomit, acid rises into your mouth and erodes tooth enamel. The eating disorder bulimia as well as alcoholism both involve frequent vomiting and can cause tooth erosion. One study shows that 92% of 37 patients who suffered from alcoholism had dental erosion.

Beverages

Dental erosion for alcoholics is even worse for those who consume highly acidic drinks. A neutral pH value is 7.0 and dentin dissolves at pH 6.0 so it’s recommended to try and not allow the levels in your mouth to frequently drop below 5.5. 

Juices and sodas are very acidic and usually have a pH value between 2.0 to 3.5. Frequent consumption increases your risk of dental erosion, especially soda which is about ten times worse for tooth enamel compared to fruit juice. When you reach for that sports drink, keep in mind that even though the flavour might not seem overly sweet, they beverage is also acidic. Sadly, wine is also a tooth erosion culprit. Cheers? 

Protect that enamel by limiting consumption of juices and sodas especially, citrus-flavored, sour, or carbonated beverages as the fizz of carbonation raises the acidity level of any drink. 

Sugar and other harmful ingredients

Although sugar alone isn’t highly acidic, it encourages the growth of acid-creating bacteria in your mouth, and shouldn’t be eaten too often. A considerable amount of candy is marketed to kids and teens, so it should come as no surprise that in a study of 900 middle school students, around 30% showed signs of dental erosion.

Other studies show up to 41% of kids in the United States, between ages 11-13, have enamel erosion. For foods, check labels to see if food acids have been added. Watch out for food acids 330 (citric acid), 331 (sodium citrate), and 338 (phosphoric acid) in particular.

Medications

Certain medicines, such as aspirin, antihistamines, or vitamin C tablets, can also erode your teeth. Additionally, bacteria in plaque can change food starches into acids that wear down tooth enamel. Your saliva naturally dilutes erosive acid and protects enamel by coating your teeth with calcium and other minerals. However, if you have dry mouth or xerostomia (low salivary flow) your teeth are less protected and may erode easier.

Grinding and physical force

Grinding your teeth increases your likelihood of tooth erosion and the same applies if you clench your teeth often or use them roughly — like using your teeth to open wrappers or bottles. Where you work and spend your time can be a factor too. People who work in factories, such as munitions, battery, and fertilizer plants are more likely to develop dental erosion. Chlorinated water has a low pH, so swimmers who are in the water for hours each day may also have issues.

Tooth Erosion Treatment

To diagnose tooth erosion you’ll need to book an appointment with your dentist. Before deciding on a treatment, your dentist will determine the following:

• Are there signs of regurgitation or reflux?
• Has the patient reported ingesting acidic foods or drinks?
• How severe is the erosion?

Disease treatment

If you suffer from bulimia or alcoholism, it may be uncomfortable to mention this to your dentist. However, knowing the cause of your tooth erosion is useful information that can inform treatment decisions. So if you can, be honest. According to the National Eating Disorder Association, 89% of people with bulimia show signs of the disease in their mouths. Dentists are instructed to be non-judgmental when discussing eating disorder concerns and should you need it, some dentists can recommend therapists. Either way, your dentist can teach you how to reduce the adverse oral effects of purging.

Unfortunately, tooth erosion isn’t reversible as is enamel loss. Treatment options will depend on the cause of erosion as well as the severity of the problem. If there is an underlying disease or medical disorder, that problem will need to be fixed to prevent further erosion. If you have damage, you may need to cut down on acidic foods and beverages, or switch to using straws. 

Daily habit changes

You might also be asked to decrease abrasiveness on your teeth by brushing more gently, waiting to brush your teeth after acidic foods or drinks (because your teeth are weaker), and rinsing your mouth with water after eating and drinking. Increasing your dairy intake, or taking antacid tablets, may also be useful. Using fluoride, whether in the form of gels, varnishes, tablets, or mouth rinses, can also help protect your teeth.

Tooth bonding or veneers

Other treatments include tooth bonding which uses a tooth-colored composite resin, to protect eroded teeth and improve the cosmetic appearance. For severe enamel erosion, a dentist might cover a tooth with a crown or veneer to protect it from further decay. One study that used ultra-thin occlusal veneers for erosion treatment found that it completely rehabilitated mouths. But, as always, prevention is the best treatment.

Tooth Erosion Prevention

Fluoride is your friend

There are many ways you can prevent enamel loss. In addition to standard methods for keeping your teeth healthy, such as brushing and flossing, make sure to incorporate fluoride into your routine. Fluoride strengthens your teeth. Most kinds of toothpastes include fluoride and it can also be found in some mouthwashes and supplements. Tap water often contains fluoride as well.

Just remember that it is possible to get too much fluoride. If you ingest excess fluoride, you can develop enamel fluorosis. With this disorder, your teeth become discolored and sometimes damaged. To avoid dental fluorosis, make sure not to swallow fluoride toothpaste. 

Got calcium? 

When your teeth are exposed to acid, it leaches calcium from your enamel. Increasing your calcium intake can help you build strong teeth that are less susceptible to erosion. 

Sip through straws

Another way to help prevent tooth erosion is to use straws when you drink acidic drinks. Straws allow the liquid to surpass your teeth and go straight to your throat. There are many alternatives to plastic straws for people who worry about the environmental impact.

Chew sugar-free gum

Even with straws, it’s recommended to reduce the amount of acidic foods and beverages in your diet and rinse your mouth with water afterward. Chewing sugar-free gum between meals can boost your saliva production levels up to ten times your normal flow and can also remove up to 95% of residual food debris in just a few minutes. Try to get gum containing xylitol, which has been shown to reduce acids. Drinking extra water throughout the day, especially if your mouth is dry, can also increase saliva levels.

See you dentist 

Get dental check ups regularly. Your dentist can detect early signs of tooth erosion and take speedy action to improve the situation if necessary. If you think you’re at risk for enamel erosion, ask your dentist if sealants might help as a prevention method. The bad news is that enamel erosion isn’t reversible. The good news is that it is preventable and there are treatment options available. Your enamel protects your teeth from erosion, but it’s your job to protect the enamel.

Ready to Get Your Teeth Checked?

You need a dentist you trust to check your teeth for signs of erosion. If you’re looking for a highly qualified dentist, who is a great fit for your personality, sign up for Opencare today and find your match.

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Dental marketing is, in a word, key to a dentist’s success.

It’s not about the fancy degree, that doctor of dental sciences, surgery, or medicine that takes years to earn.

Granted, proper academic training is important and can help determine who’s a good dentist and who is not. But in business, the best don’t always win. Those who understand how to attract and retain clients — how to market their businesses — succeed more often than not. Dentistry is no different in this respect.

The following is a comprehensive guide of marketing tools, from traditional strategies to website design to search engine marketing, that will help dentists thrive.

Key benefits of dental marketing

Done well, dental marketing offers a range of benefits. These include:

• Brand and practice awareness;

• Building stronger relationships;

• Finding new ways to grow your practice.

The last one is particularly important. A dentist who simply relies on clients from insurance companies could get left behind. Successful dentists, like any number of different professionals, continually find ways to evolve and attract patients. Innovative dental marketing helps ensure dentists can do this.

Incorporating digital and traditional strategies into your dental office marketing plan

This guide provides a wide scope of marketing strategies, with both digital and traditional methods detailed. Pursuing a diversified and nuanced marketing strategy will help ensure capturing patients through different channels and reaching the broadest possible audience.

Dentist Marketing Basics

First things first. Before spending thousands on a website, before cultivating an Instagram following, before investing in dental marketing books, dentists should focus on the basics.

This means providing great dental service, first and foremost. And it can also mean pursuing some simple marketing strategies, as follows.

Community involvement

Community involvement for dentists can mean joining the local chamber of commerce, sponsoring a local youth sports team, or doing some charity work.

It can also mean more sophisticated work that dentists are uniquely qualified for. Rather than just slinging soup at some random kitchen, dentists can provide low-cost or free dental services for the homeless or other disadvantaged communities, an area of vital need for these groups.

Dental directory listings

Aside from erecting a sign, securing a spot in the phonebook, and getting listed in Google (more on this in a bit), dentists are also wise to get themselves listed in as many dental directories as possible, such as the American Dental Association’s Find-a-Dentist tool, Dentists.com, and Opencare.

A patient referral system for word of mouth marketing

This can be as simple as asking patients to tell their friends and family if they like the service. A surprising number of patients will do this if asked. A good time to request the referral can be at the end of a positive appointment, provided the patient hasn’t been too heavily-sedated.

Coupons for free cleanings or discounts on pricier services like fillings or root canals can also help spur referrals.

Postcards and mailed offers

Many people only go as often as they must to the dentist. Postcards let people know when this should be, generally every 3-6 months for a cleaning. They also can be a nice way to stay in touch during the holidays or at patients’ birthdays — they can essentially provide dental marketing ideas for any month. In addition, postcards are a low-cost way to convey mailed offers.

Appointment reminders

Granted, a postcard needn’t be the only way to get a patient a reminder for their appointment. A smart dental office marketing plan can include having reception staff call each patient with reminders. Software also exists these days that ties in with point-of-sale systems that can predict when customers will need their next services.

Newsletters

Newsletters might seem a little old-fashioned approaching the midway point of the 21st century. Thing is, they still get read. And dental offices need something for their waiting areas before appointments. A simple four-page newsletter can be a welcome break from the standard magazine fare.

Marketing strategies for dental websites

Once a dentist has a few basics covered, it’s time to get a website going. Here’s how to do it and what to do immediately after.

Create a clean, professional website

More times than not, a patient’s first interaction with a potential dentist will come through their website, perhaps after a directory search or through a customer review website or search engine query. To convert this web visitor into a new patient, a dentist will need a clean, easy-to-understand website.

Building such a site needn’t be too complex. Savvy dentists might even be able to do it themselves. But there should at least be a page describing essential services, a brief biography page, and contact information.

In time, dentists can add more sophisticated features to their websites such as online scheduling, bill payment, or renewal of prescriptions.

Diversify keywords

Keyword research can help dentists to know which search terms to emphasize in their web copy, increasing the chances that patients who do searches on these terms will click on their sites. Diversifying these terms, with both high-frequency and longtail (lower frequency, but highly-specified) terms can help ensure a mix of customers.

Keep your site current with content marketing — and offer value to patients

One common web design mistake that businesses make: Investing handsomely in a new website and then doing nothing after a few months to keep it active. Search engines want to see new active on websites at least once a month. Content marketing, particularly through the implementation of an on-site dental blog is one of the best ways to keep a great website from going fallow.

Aside from offering a way to keep websites live, with superb SEO capabilities, dental blogs are also a good means to connect with customers, educating them on the latest trends impacting their oral health.

Create dental videos and market them

Text isn’t everything. Good dental websites also incorporate short videos. Dental marketing companies can help create them — anything from video testimonials to re-enactments of patient procedures to dental video logs — and then distribute these videos to other destinations around the web, such as YouTube.

Live chat

Good content can help passively convert visitors to dental websites. That said, more active web conversion tools are available these days as well. Live chat is one, with a simple application programming interface (API) able to automatically reach out to any visitor who stays on-site more than a second or two and open the virtual door to a longer conversation with an employee of the dental office.

Remarketing campaigns

Truth is, even the best dental websites won’t convert every visitor their first time through. Every potential customer, after all, follows a different buyer’s journey, some short, some long. For those taking a little more time, remarketing campaigns can be invaluable.

The way remarketing campaigns work is that code is embedded onto a dentist’s website that can track when a visitor stops by. From there, a banner display ad will show elsewhere on the web with an advertisement for the dentist, reminding the potential patient of their visit to the website.

Search engine marketing, social media, and more for dentists

Marketing doesn’t just stop at a dentist’s office or website these days. Here are a few best practices for search engine, social media, and other digital marketing strategies for dentists.

Prioritize local SEO

Less is more when it comes to dental search engine optimization. After all, most dentists’ offices probably won’t need tens of thousands of visitors beating down a path to their websites. In fact, such a metric could be a sign that something’s gone deeply wrong with one’s dental marketing company or consultant and that they might be engaging in click fraud.

Instead, the best SEO strategy for dentists emphasizes local keywords and traffic. It targets a specialized segment of local traffic, clearing out useless non-customer traffic and narrowing competition.

To this end, every dentist is wise to update their Google My Business page, helping ensure they won’t fall behind local competitors.

Google AdWords

Good marketing leads to organic web traffic. But this takes time. In the interim, a modest Google AdWords campaign of even a few hundred dollars can generate local traffic and help dentists get more patients from the web. These days, Google Ads also have tools built-in to add in location, calls, and customer reviews.

Request reviews

Many businesses have a wealth of customers who’d be happy to say nice things about them, if only they were asked. In that respect, dentists can grow their review pages, through portal sites like Yelp and in their Google business listings, by continually encouraging customers to review them.

Cultivate social media

As with near any business these days, dentists can use social media sites like Facebook, Instagram, and Twitter to connect with existing customers — with social media a particularly effective tool for dealing with customer service issues — to marketing to potential ones. Creating shareable images and posts can help ensure messages spread throughout social channels.

Use email marketing to stay in touch with patients

Like postcards or paper newsletters, email marketing is another tool to reach customers. Through sites like MailChimp and Constant Contact, dentists can let patients who — and this is important — consent to email contact, generally via an on-site opt-in form, hear the latest about what’s going on with the dental office and receive special offers.

App-etize!

So much web traffic these days is mobile. Dentists can capitalize on this, either by building a mobile app in-house or with the help of a consultant or dental marketing company. Apps can be used for scheduling, bill payment, and more.

Make use of dental booking appointment platforms

Many of these exist and are helpful for dentists looking to book appointments online beyond their websites. Essentially affiliate marketers, these sites bring leads in exchange for a fee.

10 mistakes: Dental marketing strategies to avoid

Beyond the list of things to do, here are 10 marketing strategies for dentists to avoid:

1. Fear: Sure, many patients might have egregiously bad dental hygiene habits. That said, dentists are smart to avoid stoking fear in their marketing materials. This is because online marketing is trending toward positive, informative, and helpful content.

2. Keyword stuffing: This went out of vogue around 2000, though unscrupulous (and clueless) marketers sometimes still recommend it.

3. Ignoring trends: What works today might not work in six months.

4. Spam: This is pretty basic — never send emails to potential or current customers who haven’t opted in.

5. Outdated website design: E.g. Flash; something that isn’t mobile friendly; anything designed more than a few years ago.

6. Online reputation ignorance: It’s tough, but anyone can say anything these days. Smart dentists stay on top of what’s written about their businesses online and know when and how to appropriately respond.

7. Getting too bent out of shape by one negative review: The flip side to No. 6 is caring way too much about one less-than-perfect review. The occasional one or two-star review is a blessing. It legitimizes all the four and five-star reviews and allows businesses to own their mistakes, a great tool for attracting new customers.

8. Purchasing social media followers: Nothing can get a social media page flagged and removed quicker.

9. Relying too heavily on one method or channel: Again, diversity is key.

10. Trying to go it alone: At the end of the day, everyone has their area of specialty. Dentists are dentists first and foremost. While it’s great when dentists have some marketing savvy, working with a consultant or firm can help take them to the next level.

Your Ultimate Guide to More Customers.

Need another way to find patients for your dental business? Sign your practice up for Opencare and start getting more patients today.

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